Energy conservation is the most talked about topic in business circuits today. As the gap between demand and supply of oil becomes wider, governments and businesses are joining hands to tap replenishable natural resources and implement energy efficient practices.
Oil is not called "black gold" without reason. All world economies exist on oil. Without oil, business and industries come to a stop, prices of basic commodities escalate, and life as we know it changes drastically. However, oil is a finite resource and the time has come to reap the results of decades of exploitation and lack of forethought.
The "cash for refrigerators" and "dollars for dishwashers" program have given retailers and shoppers in the US much needed reprieve. $300 million has been allocated to this program. It is saving the environment and rejuvenating the economy.
The way forward lies in green investment. No, I'm not talking about dollars, though that too will follow inevitably. I'm talking about greening your small business. And the many successful entrepreneurs who have managed to build sustainable businesses without sacrificing ethics or the environment.